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A key turning point came last August when Frank Ocean delivered an uneven album called “Endless” to finish off his contract with Def Jam, only to release “Blonde,” a much more satisfying album, via Apple Music just two days later.
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Spotify never joined in the exclusive wars - as the established market leaders, they didn’t need to - and Apple Music recently has focused more on its burgeoning video service and premieres on its Beats 1 radio station. The exclusive epidemic of 2014-16 has largely abated, as the realization crept in that the only winners in that arms race were the streaming service with the exclusive and the artist and/or label who pocketed whatever benefits came with it. Reps for Tidal, Apple Music and Spotify declined or did not respond to Variety’s request for comment. Jay-Z pulled his catalog, with a handful of exceptions, from Spotify and Apple Music in April.
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It also seems inevitable that “4:44” will also be available on CD and vinyl at some point. A source tells Variety that the album will be available on Apple Music after a week of exclusivity on Tidal, and it seems very likely that it will be available on iTunes as well another source says it will be available on all major services.